Road Safety Event

Posted on by Simon Dewhirst

Seeing is Believing, the UK’s most important trade exhibition influencing safety for all road users, is moving to Bruntingthorpe Proving Ground.  Organisers say the move is because Bruntingthorpe is ‘a great venue with better facilities.’

 Seeing is Believing is a biennial event organised by Alad Ltd., publishers of Highways magazine, in association with UK Roads, an independent company dedicated to encouraging better standards and maintenance of features on Britain’s roads.  Unlike many predominantly outdoor events, Seeing is Believing is held in November, when the evenings quickly draw in enabling illuminated and reflective road signs and street furniture to be seen at their best.

 Visitors to the exhibition come from a wide spectrum of public authorities, utilities and civil engineering companies, all with responsibilities for road safety for everyone – from pedestrians and cyclists to car and HGV drivers.  Many of the exhibitors construct gantries ahead of the three-day event to display overhead signs, and create typical highway scenarios – using the proving ground’s tracks – to demonstrate signage and safety equipment.  These include temporary traffic lights, road cones and barriers.

 At the two previous events, held in 2008 and 2010 at another proving ground, tented temporary accommodation for the ‘indoor’ exhibition stands had to be erected.  Bruntingthorpe has permanent, heated exhibition halls and other facilities that have greatly impressed the organisers.  In pre-show communications, Alad tell potential exhibitors: “We are pleased the next event – on November 20th, 21st amp; 22nd 2012 – will be held at Bruntingthorpe Proving Ground, a great venue with better facilities.  It is THE ideal venue for Seeing is Believing for 2012 and beyond.

 “It has an existing exhibition hall with all the necessary amenities, an outdoor demonstration area immediately outside the exhibition hall for static demonstrations and a substantial outdoor track offering greater flexibility for demonstrations of all kinds.  We’re shouting about the new venue.  But don’t take our word for it – come and see for yourself.”

 Paul Atkin, general manager of business development at Bruntingthorpe, said a series of mini open days, for up to 20 potential Seeing is Believing exhibitors at each event, were being held in conjunction with Alad to showcase just what Bruntingthorpe Proving Ground has to offer.  “Road safety is vital, and something that benefits everyone,” he said.  “We’re delighted to be playing a part and we are very proud that the organisers of Seeing is Believing have decided to hold their important event here.”

  After the first few mini open days, earlier this year, several representatives from manufacturers of street furniture and road safety signage confirmed their attendance at Seeing is Believing 2012.  As well as booking space in the exhibition hall, some reserved locations on the proving ground to display their products during daylight and after dark. more info

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