Increasing numbers of non-automotive shows are choosing Bruntingthorpe proving ground’s impressive exhibition halls and facilities for their important events, underlining the site’s major contribution to local and regional economies. In the first three months of 2014 exhibitions embracing bouncy castles and inflatable play products, high-quality clothes for all the family and all you need to stage an historic battle re-enactment have booked the venue.
“Our excellent facilities, central location and positive ‘can-do’ attitude are appealing to an incredibly diverse range of exhibition organisers beyond those in the automotive sector who have already made Bruntingthorpe their home,” says events manager, Angela Birchall, who joined the company just over a year ago.
“Although Bruntingthorpe is synonymous with the automotive industry – and brings a lot of business and commerce to the local area – we have quietly built an enviable reputation as the ideal venue for shows and exhibitions unrelated to the automotive sector. And each of these brings business and employment opportunities – directly and indirectly – to the locality.”
The first of 2014’s trio of non-auto shows at Bruntingthorpe is the INPAS Expo and Trade Show on Sunday 23rd and Monday 24th February. It is the largest exhibition of its kind in the UK and an important shop-window for bouncy castles and all kinds of inflatable play and leisure products.
Organiser Peter Grand is expecting 1,000 trade visitors over the two days as a result of moving to Bruntingthorpe: “We decided to look for a new venue and dates to enable a larger indoor display,” he explains. “We have taken 30,000 square feet, three times the size [of the event’s previous venue] of indoor exhibition space and are looking to make this the permanent home of INPAS Expo and Trade Show.”
Less than two weeks later, on March 5th and 6th, Boden – the rapidly-expanding high-quality family clothing company, which has its mail-order and warehouse in Leicester – is staging its first clothes show and sale in the county at Bruntingthorpe. Boden already stages similar events at other venues around the country.
The company, founded in 1991 by Johnnie Boden, has expanded to become international and reported sales in excess of £265 million in 2012. Between 400 and 500 visitors – including families – are expected on each of the two days. “We’re really pleased and proud to be welcoming Boden to Bruntingthorpe,” says Mrs Birchall. “It’s a brand that’s gained international respect and, like us, is part of the Leicestershire business community.”
The third non-automotive show – the International Living History Fair, organised by Pike And Shot Events Ltd – is no stranger to Bruntingthorpe having moved from its previous location in 2011. Two fairs are held every year; 2014’s dates are April 11th to 13th and October 3rd to 5th.
“The International Living History Fair exists to provide a market place, a meeting place and a fabulous opportunity for all – visitors and re-enactors alike – to meet and discuss all periods of our historical past,” says Paul Atkin, general manager of business development at Bruntingthorpe. “Whether you are actively involved in battle re-enactments, or simply interested in history, the fair has everything! Many of Europe’s best artisans, craftsmen and traders are on hand and happy to advise on – and provide! – a huge array of items and replicas of our historical heritage.
“We expect up to 2,500 people to visit the fair during the course of its three days in April with a similar number at the autumn event in October.”This entry was posted in Latest. Bookmark the permalink.